Beginning Research on Group Formation- Egocentric Networks
For Clay Shrky's Social Facts class this week, we had to a selection from Small Groups as Complex Systems. For the most part, the selection talked about the formation of different kinds of groups in a non-technological context but I found the reading to have some interesting points that I wanted to reiterate here.
One point that I thought was particularly relevant when thinking of online social networks was this:
"Dyadic contacts among people who are linked in a social network will not generate a bounded, functionally coordinated group if context provides no opportunities or rewards for doing so. Instead interpersonal contact will simply lead to mor interpersonal contact."
Not only does this make logical sense but we can see it to be true in the analysis of large social networks that are visible, such as myspace, for instance. There is no reward or opportunity created by forming groups. However, there is a reward for identity production, namely self-promotion. One can do this in several ways, and these ways can be observed by viewing the profiles of different kinds of individuals. One can either friend request large numbers of people with limited and varied actual connections to those people outside the virtual realm, thus increasing the number of friends they possess to appear more popular. Or one can limit their friend list considerably to only those people they actually know so as to appear perhaps more 'real'. Both of these are functionally the same thing, developing, publishing and promoting one's own sense of identity.
In here essay, Friends, Friendsters, and Top 8: Writing community into being on social network sites, Danah Boyd states that egocentric networks replace groups. "Social network sites provide a new organizing mechanism for developing context. Instead of slicing interest first and people second, the Friending process allows people to choose people first and interests second. People define their community egocentrically. Their list of Friends defines the context and this, in turn, defines the audience that they believe they are addressing whenever they modify their Profile or post a bulletin. Combined with Profile content, Friends serve as a signal to all visitors about the relevant context."
Here is my perceived problem. If their are no groups, no rewards or opportunities to be gained by prolonged participation in such egocentric networks, short of reconnecting with old friends and perhaps having another way to maintain contact, how long will one's interest ultimately be sustained?